COLOR

LEADERSHIP

Lucite International developed pastels in the `60s and were on trend with shades of avocado green and vibrant blues in the `70s. Decades later, our color leadership continues. Beyond our commitment to quality and performance, it’s foundational to Lucite® Bath that we ensure we’re leading the market when it comes to colors and effects. We’re passionate about developing colors that are on trend, in-demand and meet the needs of our customers and consumers.

LOOKING FAR
AND WIDE FOR THE NEXT GREAT COLOR

…that’s one of the benefits of being part of a global company – but we recognize it’s a specialized job to forecast trends and design new materials that will inspire our bath customers. Lucite International has a dedicated color lab and marketing team that works in tandem with designers and color consultants, ensuring our passion for delivering bold, classic and on-trend colors is at the forefront of everything we do.

Members of our leadership team are involved with various agencies, including the Color Marketing Group, ensuring we stay on top of annual color and consumer trend forecasts. This knowledge, combined with Lucite International’s operational and marketing efforts, is one more way the company maintains its leadership position at the forefront of the bath industry.