Meet The Team
Innovation. Trust. Reputation. Color. Family.
Those are a few words that come to mind when we asked our senior sales
team to share what Lucite® means to them. Here’s a bit more:
ROBINSONCast Sheet Business Manager
A Lucite International employee since 1980, Chris has seen the industry consistently grow in size and sophistication, from small entrepreneurial firms building traditional products to much larger companies focused on pushing the limits of design by incorporating high-tech elements such as LED lighting, music and even video screens. What’s his focus these days? When not confronting dozens of important industry issues – safety, legislative activity, water shortage management to name a few – as an active member of the APSP/IHTA, Chris is looking to the future. “Modern consumers are investing in their backyards, building entertainment spaces with high-end furniture and gourmet kitchens,” he says. “There’s an opportunity for Lucite®-made hot tubs to be a major part of that lifestyle, both aesthetically and due to the level of wellness they provide. That is our focus.”
CRISANTIAccount Manager Southeast 770-777-2777
A 20-year Lucite International employee, John finds success by relying on an aspect of the company that boasts an even longer history – our global reputation for quality, service and product performance. The recognition of long-term achievement Lucite® receives from bath and hot tub companies helps John position us as a valued consultant to the diverse array of entrepreneurial spa companies with whom he works. With two grown children and two teen boys, he’s also come to rely on the freestanding soaking tub, made with Lucite®, that sits in the master bathroom suite of his Atlanta home. “It looks like a piece of art and feels like a million dollars,” he says. Soak away, John.
DIAZAccount Manager Canada
“Peace of mind.” – That’s what stands out to Edmundo, a three-year Lucite International employee, when asked for his views on selling the product. Peace of mind is what manufacturers should feel in terms of the sheet quality, and it’s what Edmundo hopes consumers feel when soaking in a warm hot tub or bath. His own peace of mind also comes from a diverse group of hobbies, including drawing, sailing, golf and motorcycles.
LaRUEAccount Manager Northwest, West Coast
Marty comes from a background in consumer paints marketing and sales leadership and 2017 marks his 40th year with Lucite International. How has he done it, becoming a face of Lucite® for so long, working with customers to continually keep open the lines of communication? “Trust,” is Marty’s simple answer. “This industry is about relationships and we work hard to create value in each of ours. We’re also involved in the entire industry, not just focused on selling our own product. The result is the trust of our customers.”
ZASLAVSKYRegional Sales Manager, Northeast and Upper Midwest U.S. 732-673-9648
It’s tough to lure your family away from the pull of screens these days – kids and adults alike. Eric, who’s been with Lucite International for more than five years, uses his own Master Spas hot tub as a way to separate his own family (including himself!) from their devices, increasing communication and shared entertainment. If you’re wondering, Eric’s hot tub isn’t equipped with a video screen, and he chose to outfit it in gorgeous Lucite® Tuscan Sun, a decision that wasn’t easy. For Eric, the competitive advantage of selling Lucite® lies in its vibrant, on-trend, diverse color palate.
With more than 35 years in the residential and commercial design field, Beth brings a vision for color and pattern design that combines a keen eye for new trends with an experienced sense of consumer decision-making processes. Beth's collaboration with the Lucite International’s research and development team in recent years has resulted in bold new designs that have resonated with consumers and the spa industry, both in North America and globally. "I strive to develop colors and styles that the consumer will see as complementary to their own environment, rather than viewing a spa as a stand alone object."